Understand how to and download 4 articles that show how you use customer learning to increase customer satisfaction, retention and sales.
Customer and partner learning is a rapidly growing area within learning. We call it customer and partner learning; others may refer to it as customer training or customer education – but the goal is the same.
It is about meeting your customers’ need to learn about your product – from sales dialogues to how partners and customers use it. The key question is whether you make it easy or difficult for your customers to learn about your products?
It is essential for every business that customers gain value from the products and services they purchase. Otherwise, they will simply buy elsewhere – it is as simple as that.
To achieve this, customers must learn to use your products efficiently – the right things, at the right time, and in the way they prefer to learn and find answers.
Therefore, the primary goal of customer learning is to ensure that customers succeed in reaching their own goals. When you achieve this, you will have satisfied and loyal customers who will contribute to your business for many years.
And be in a strong position compared to your opponents when preparing training for your customers and/or partners. We have gathered our knowledge and experience on customer and partner training in four articles, which you can download for free right here.
Article
When you can put a monetary value on the impact of customer learning, it becomes easier to get the rest of the organisation on board.
Playbook
Customer learning must be relevant, accessible, and continuous – so that customers consistently gain more value from what they have purchased.
5 important tips
As your customers and partners become more skilled, they also become more satisfied – and more likely to stay with you.
Guide
A convincing business case is not just a description – it is a sales argument for your idea, written in the language of the business.
Curious to see how we have helped
our customers succeed?
At Kamstrup, there was a need to create a consistent structure and a central hub where customers and partners could easily find how-to material.
Together, we took the customers’ needs as our starting point and broke the information down into small, manageable pieces, which in Fuse are translated and adapted for use by customers and partners worldwide.
This gives customers and partners access to tailored material when it suits them – material that is directly relevant to their daily work.
We helped Stibo Systems build a global digital learning setup that reaches both partners and customers.
Together, we designed training based on the 70-20-10 model: with courses for new knowledge, social learning for collaboration, and performance support to enable users to find answers exactly when they need them.
In close collaboration with Grundfos, we developed a structured Customer Learning Operating Model that provides a solid foundation for customer and partner learning across the organisation. We facilitated both on-site and online workshops and produced training material to support the individual divisions in developing effective learning design.
Throughout the process, our shared ambition has been to create customer training that delivers measurable, positive results directly to the customers – ensuring they gain maximum value from the solutions Grundfos offers.
Doesn’t that just sound great?
We can also help you prepare your customer and partner learning
This is not our first rodeo; our experience can save you from many grey hairs and wrong decisions.
By collaborating with us, we can support you with:
It can be fatal to continue without a plan. We help you create a great one.
Our learning consultants design experiences that customers will actually use – and remember.
From the first click to long-term value.
We make you – and your experts, support teams, and product employees – even better. This creates learning that truly hits the mark with your customers.
Customers get exactly what they need – no fluff, no irrelevant courses. Just sharp, relevant learning content.
The Fuse learning platform is inspired by how you search for help in everyday life: YouTube, Google, and ChatGPT – but designed for your business.
Make your customer and partner learning
scalable, effective, and engaging.
With Fuse, your customers and partners get answers to their questions before they even need to ask. That makes them more autonomous, more loyal – and a little more invested in you.
Fuse is built on the idea of learning in the everyday flow of work, where knowledge should be easily accessible and searchable – just like when you Google, browse YouTube, or ask ChatGPT for answers in daily life.
This approach is ideal for those working with customer and partner learning, as it is often essential to access updated knowledge when it is needed – not just once or twice a year
Data shows that external business partners who frequently return to Fuse sell 300% more than those who only complete basic training.
We understand how to update and modernise your customer learning strategy – and execute it – to achieve the same impact.
Fuse is not just a platform for delivering courses; it works best when used to continuously engage your customers and partners.
This is achieved by enabling them to interact in the same way they already engage with Google, YouTube, and Netflix in their private lives.
These frequent interactions are the secret ingredient to increasing revenue and building brand loyalty with Fuse.
Fuse makes customer support more efficient by capturing your experts’ knowledge, making it easily accessible, and reducing the need for repeated requests. By eliminating routine tasks, Fuse frees up
your experts’ time for higher-value work – ultimately improving efficiency and customer satisfaction.
Do you need inspiration or help?
Do you want to kick off solid learning for your customers and partners?
Or maybe you’re looking for inspiration and sparring?
Mads is the man – so don’t hesitate to reach out to him!
